Saturday, October 21, 2006


This blog is created with the intention of triggering off a Veggiedemic.

The idea of Veggiedemic comes from Malcolm Gladwell's international bestseller "The Tipping Point". In the book he asserts that the best way to understand the emergence of ideas, messages, behaviors, etc. is to think of them as epidemics because they just spread like viruses do. Epidemics, according to Gladwell, are characteristised by three principles: (1) they are contagious, (2) little changes can have big effects, (3) changes happen not slowly and steadily but suddenly. The dramatic moment in which such big, sudden changes occur is known as the Tipping Point.

Gladwell identifies three agents of change:
(1) The Law of the Few - Epidemics are driven by a handful of very special people.
(2) The Stickiness Factor - There are small and subtle ways to package and present information in a way that makes it 'stick' - memorable and irresistible.
(3) The Power of Context - Since epidemics are sensitive to the conditions and circumstances in which they occur, there are environmental changes we can make that may serve as Tipping Points.

There is therefore every hope that vegetarianism will spread like epidemics one day, and it is special people like you that will help make it happen. That is why we are appealing to you - to come up with ways to make the idea stick, and to bring about the changes that are conducive to the veggiedemic.

So, as a first step, you are invited to contribute to this blog by sharing your experiences, knowledge, resources, views and suggestions. A blog entry has been created for each of these areas. Please use the comments feature, which is located immediately under each blog entry. Let us try to make the content and readership of this blog grow and see how we can reach the Tipping Point.

Please also give your very honest views and suggestions about this blog. Thank you.


At 8:40 AM, Blogger VEGWAY said...

Congratulations for initiating for the cause. Iam confident that with the sincere effort by all of us we shall be soon able to spread VEGGEDEMICS.It's true that there are many people who make up this world but only some our who make up the right type of world.Aworld which causes least harm to nature and want to live life in peace and harmony with other beings.A step forward of yours will defenatly bring objects closer and soon people will understand and follow the RIGHT PATH. Best wishes for the VEGGIDEMICS In my openion itis perfect.

At 2:53 PM, Blogger LotusBlossom said...

"Veggiedemics" is a most clever application of the epidemic concept, but beyond that it is a passionate appeal for vegetarians to reach critical mass. Whether one chooses vegetarianism for health reasons, animal advocacy reasons or environmental reasons, that individual will eventually understand the total benefits of vegetarianism to people, animals and the planet.
Congratulations "Veggiedemics" for helping to complete and complimenting the understanding/consciousness of all vegetarians. Go Veg*s!!

At 5:27 PM, Anonymous eatingbycolors said...

Many people are turned off when they hear the word "vegetarian". However, they're still very much like to have a healthy and balance diet. Many people also have the misconception that just eating vegetables will not provide a balance diet, and need to be supplemented by meat.

To be effective in promoting vegetarian, I think we need not or should not emphasize the word "vegetarian", which usually turn people off. Rather, we should emphasize and promote a healthy and balance diet (which of course is pure vegetarian). One idea which I've been thinking for quite some times is to promote "Eating by colors". Vegetables and fruits can be classified under different groups of color. People should be encouraged to consume a variety color of vegetables and fruits to get the different nutrients that are contained under different groups of color.

This is just my thought of how vegetarian could be promoted implicitly, without causing the initial reaction of rejection. I hope that the veggiedemic will spread around the world soon.

At 7:22 AM, Blogger Jackie said...

Hope to see you continue with posting in your blog :)


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